Enjoy your color palette download!! Scroll down too read more about how this color palette was chosen and assembled. : )

THE JULY 2021 COLOR PALETTE

Many of this summer’s colors are soft and toned down. Sure there are a few bright ones too, but I see a new trend that is unfamiliar to me. Traditionally, summer colors are bright and fall/winter colors are muted. It’s usually a natural progression.

However, we all had quite the year in 2020, and the trend makers are very thoughtful about their choices. It’s not so much about picking random colors and deciding that they will be popular because they said so. There is a psychology behind every choice.

The business of color is more about telling a story. What’s happening now? How do we feel about it? What do we do about it? So after the stress of all we lived through last year, I see that the trends are leaning toward softer colors that soothe and calm the soul. I’m totally okay with that! I could use some of that right now and I’m sure you could too.

I hope you enjoy this month’s sweet but calm color palette to use in your projects. I can’t wait to see how you translate these colors into your own work. Don’t forget to tag me at Instagram @octopusconnection so I can see and maybe even share your work in my IG Stories!